How To Make Better Content


Let’s start with looking at who you are preparing this content for.  Without understanding this fully you will be off target.

Then you can decide when you will set aside time to create this original content.  This content is centered around what your target audience needs and wants to accomplish with their goals.

If you are not sure what your audience needs then you will need to ask to make sure you are knowledgeable of this and your writing of content will support them and they will respond.

Focus is key.

How to Combine an Old Subscribers List to Your Current Free Offer

After experimenting with several opt-ins my list was expanding. I had an old and a new one.  Before this I was struggling to create an offer that people were interested in.  Now that I had grown my list , now what?

What additional type of content should I send helping solve their business problem?::

I know this should have been thought of ahead of time but I was growing my business and all the pieces don’t always come together as a puzzle completed.

Anyway I still needed this mystery solved what type of nurturing emails should I send out and/or possibly combine my lists.

I had to lean away from independence and find a solution.

I wanted to get unstuck.

It was a bit scary with no clear direction to follow.  But my inner self knew I needed to act and get support.

Browsing my newsfeed I came across a video from a client attraction coach.  This video revealed my answer, how to combine an old subscribers list to my current free offer.

The steps:

  1. Let my old list know about my new freebie while offering them a chance to opt-in for it.


  1. Don’t send conflicting content to a list that’s not signed up for that particular freebie.

So what happened?  The struggle is gone, the mystery is solved and I’m happy about it.

Do you have a strategy for the type of messages you send to each one of your subscribers list?   If not let’s talk about your ideas and work out a painless plan for you to stay in contact with relevant messaging to your tribe. together one-on-one.  Schedule an appointment we will look at your overall business plan from idea to planning profits and determine your next step forward.  Valued at $97.00 now for the low cost of $47.00.  Once payment is received, you will be redirected to my calendar to set your appointment.

Let’s work together one-on-one.  Schedule an appointment we will look at your overall business plan from idea to planning profits and determine your next step forward.  Valued at $97.00 now for the LOW COST of $47.00.  Once payment is received, you will be redirected to my calendar to set your appointment.

Make your reduced payment HERE in the session we will look at your overall business plan from idea to planning profits and determine your next MOVE forward.  After payment you will be redirected to my calendar to schedule your appointment. See you in the session.

Debra Benson

Your Business Planning Coach

P.S. Please join my Free Facebook Group ‘Service-Based Businesses Just Getting Started‘ where I share more business tips and strategies.


Streamline Your Niche for Better Reach

I set the alarm clock on the nightstand to remind myself of my upcoming group program.  I believed that this class was the one for me. (This would be my breakthrough to finally start up a new profitable business.

I still worked a 9 to 5 job with a demanding schedule.  However, I committed not to let routine wave me off from my goal to have a business that made me extra money.

The opening day for the program was what I expected.  There was a clear outline what to expect with each module.  Although after completing the first assignment in the program I had self-doubt and anxiety ran through physically.

My thoughts were in the past. (Another attempt to find a business that really worked for me to supplement my income to not pan out)

The problem was in my decision.  The niche I chose was too broad.  It wasn’t specific enough.

This was confirmed by my potential clients.  You see I didn’t motivate anyone to hop on a call with me.  This was discouraging.  In fact dancing to a little R&B boosted my spirits like no other.

So I took the rhythm  I gained, invested in help to streamline my niche so it made sense with my passion and the person I wanted to work with got it as well.

I sometimes hear this is a problem for those thinking about becoming an entrepreneur, those already in business or those re-inventing their business.

I’m telling you my story about streamlining my niche so I could show you how I can help you do the same.  We can team up together so you can get confidence and assurance in what you get done for other people and be able to show them the value in your service.

So take advantage of my FREE 15-minute Client Attraction Breakthrough Session I’m offering this week.  Click HERE to schedule a day.  I look forward to talking with you.

To business development!

Debra Benson

Your Business Planning Coach




The Magnet in Your Marketing Copy

The Magnet in Your Marketing Copy

I know it may seem impossible to reach your great business goals.  You’re thinking you’re almost to retirement and it’s a scary thing to start a business because you’re older.  Over forty is not old.

Dreams and goals matter so you should follow them and enjoy the process.  So don’t worry too much because you haven’t booked any discovery calls and your calendar has been empty for six months. The beginning is always the hardest.   Keep doing the essential things.

Do you wonder what could be wrong with your marketing copy because it’s not drawing the attention of your ideal client therefore it’s difficult to build relationships and get sales.

How can you ever have confidence in your marketing if no one is responding to your offers? How can you ever get them on a phone call.  This is discouraging but you’ve got to believe in the value you’re offering and that it’s juicy for consumption.

I understand the position you’re in.  This happened to me a few months after starting  my business.  My confidence was on the low end of the scale.  For some reason I just didn’t feel  my marketing copy was good enough.  And the silence from my audience convinced me it was true.

Every week I would get an email update from my service provider no booked calls for me.  This was hard to take at times.  Especially since I knew my service would change someone life for the good and help them be successful in their life.

Believe it or not knowing exactly who your services are for and what steps they take to reach their goals, gives you a good idea what exact words to put in your marketing copy so it gets the attention of your ideal client.

If you want to be crystal clear on who you serve and the steps you take them through for their transformation, take a few minutes to schedule a free 15-minute Client Attraction Breakthrough Session HERE and learn how to be a magnet and attract more clients consistently.

To business growth!

Debra Benson

Business Optimist Coach

P. S. I think you will enjoy my Free Gift a quick checklist ’11 Easy Steps to Get Your Dream Business Up and Operating Right Now.  Opt-in HERE to get the steps.



Feel the fear and promote the benefits anyway

Tina is a New Business Strategist and is scared to promote herself online. She’s not sure what to say in her marketing message. So she’s stuck.
I get it I have been in her shoes. And they were uncomfortable. They were down right uncomfortable because I didn’t know how to describe what I did in a way that commanded my ideal client’s attention or demonstrate the value I had for them. One thing for sure, it’s overwhelming and frustrating when you can’t figure it out on your own why your marketing copy is not producing results.
My advice was to make sure she was positively clear on the burning problem she solved and who this ideal client was. Once she knew this then it will be unbelievably clear what she would talk about in her marketing copy. Tell them about the benefits and the results put them on blast.
This is not something I’m just casually talking about I did this process myself with my marketing content and it gained new life. I saw more engagement than ever before. And my business gained traction.
When Tina got all of her mega ideas sorted out on which passion she would create her dream business from she was well on her way to making extra money from her sustainable side hustle which is a bonus as she works her 9 to 5.
And the fear of diving out into the market place to promote herself became enjoyable.
This will be fruitful for you as well once you are sure about your niche and describe how you help them in an attractive manner then watch your business grow. If you want to have a friendly chat about how this is possible, I’ll be around.

To business growth.

Debra Benson
Business Optimist Coach for New Coaches

For more tips and strategies to support you in maximizing your business growth, like my Facebook Business Page HERE.

3 Tips How Not To Give Up On Your Dreams

Keep the big picture in your mind that reminds you of your destination.

Dreams give you drive and energy to press on.

There are often rewards at the end of the goal.

Such as:

Lunch with a friend
A trip to the movies etc.

As entrepreneurs, we can live our dreams. People do it every day. It will have to take you turning your desires into action and having a business message that helps your company grow. And it all starts with knowing your niche. And then providing the solution your customer need. After this, how can you give up on your dreams?

Don’t forget to grab your free business guide HERE

To business success!

Debra Benson

Business Optimist Coach for new entrepreneurs